Rosé Mansion was a 32,000-square-foot wine experience in the heart of Manhattan that combined education, design, and entertainment. Created by longtime collaborators Tyler Balliet and Morgan First, the space reimagined traditional wine tasting through art, color, and play.

The first Rosé Mansion opened in 2018 as a 14,000-square-foot pop-up on Fifth Avenue. Guests explored a series of interactive rooms dedicated to different aspects of wine history, production, and culture—each paired with a glass of rosé from around the world. The experience blended hands-on learning with immersive environments designed for exploration and connection.

Following immediate success and widespread media coverage, Rosé Mansion expanded in 2019 to a permanent 32,000-square-foot location on 32nd Street. The new space featured two bars, sixteen themed rooms, and a restaurant. Over the course of one year, more than 225,000 guests visited, generating $15 million in ticket sales and private events.

In January 2020, we secured funding to open additional locations in other cities. Two months later, in March 2020, we were forced to close for the Covid-19 pandemic. By August of the same year, we were forced to close for good.

Rosé Mansion became one of the most talked-about wine experiences in the country, recognized for making wine culture accessible, joyful, and shareable. The project received national press coverage from outlets including Good Morning America, CNN, Forbes, Fast Company, and The New York Times.

Although the physical space closed in 2020, Rosé Mansion continues to inspire new projects from its founders that combine art, wine, and storytelling for a new generation of wine drinkers.